Monday, 5 November 2012

Hospital Marketing in India

Hospitals in India have now come to believe that marketing their services is crucial to the success of their hospital business.
Just notice following in your day routine;


  • Hoardings 
  • Radio
  • Television Ads
  • Newspaper Ads
  • News paper articles on specific hospital or specific services in some specific hospitals
  • Pamphlets in your residential or clinic area
  • Various health check-up or health/disease information seminars in your residencial area

You are sure to run into a tons of hospital ads and publicities that speak of the best of care provided at specific hospitals.

The hospitals, that are active in advertising/marketing have achieved an increasing positive returns on investment (ROI) over a period of time. Apart from increased ROI, effective marketing has given hospitals the opportunity to earn a competitive advantage over their competitors.


Hospitals in India have now come to believe that marketing their services is crucial to the success of their hospital business.

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