Hospital Marketing: Be Different

Hospital marketing is a complex equation because most often the producer himself is the marketer. Since the production and consumption takes place simultaneously, there is no physical or time gap between the production and consumption. For this reason hospital marketers are forever challenged by the need to differentiate their product/ service from the rest of their competitors. The stronger the basis of this differentiation, the longer it takes for competition to 'catch up'. 

Hospitals should consistently communicate what they have to offer to their customers. This is also necessary for brand building. 

Figure out the relevant uniqueness of your hospital, as this will help you to differentiate yourself from the rest. Market the same idea within your internal staff and create an operating process for the same. Then, communicate the same thought to your target audience.

Besides this, every hospital intending to market themselves must advertise its core beliefs through a well thought of brand campaign. It is imperative for customers to know what their hospital stands for, what are its core values are and how does it strive to stay true to those beliefs.